Swiftly – From Zero Digital Footprint to City-Wide Market Share
How Sparc Digital Solutions rebuilt Swiftly’s digital presence and unlocked rapid customer acquisition through a full-funnel strategy.
A full-funnel transformation that compounded results
Swiftly lacked a professional web presence, ad infrastructure, and lead capture. We delivered a conversion-focused website, campaign-specific landing pages, social content engine, and paid media across Google, Meta, and more—driving measurable growth in traffic, leads, and orders.
- 847% increase in qualified leads in 6 months
- 3.2× growth in website traffic
- 62% reduction in CPA
- 4,500+ new customers and $284,000 in new revenue
About Swiftly & the initial roadblocks
A modern restaurant delivery platform with competitive delivery times and quality service—yet minimal digital credibility and no systematic acquisition engine.
| Challenge Area | Specific Problem | Business Impact |
|---|---|---|
| Digital Presence | No professional website or brand identity | Lost credibility with potential customers |
| Marketing Infrastructure | No paid advertising setup | Missing ~73% of online demand |
| Lead Generation | No capture or nurture processes | Inconsistent revenue flow |
| Social Media | Absent on major platforms | No awareness or community |
| Conversion Optimization | No campaign landing pages | High bounce (89%) |
SCALE: Strategy · Create · Amplify · Launch · Evaluate
Competitor research, audience insights, positioning, KPI map.
High-converting website, brand system, landing pages, content.
Paid/organic distribution, influencer seeding, UGC programs.
Cross-channel campaigns with tracking and QA.
Daily analysis, A/B tests, budget shifts, creative rotations.
Win-loss analysis, geo expansion, partner acquisition.
Competitor Research & Website Development
- 1.8s average load time; mobile-first layout for smartphone ordering
- Advanced restaurant filtering; one-click ordering ↓ checkout friction 64%
- Real-time order tracking; reviews/ratings for social proof
- SEO-ready architecture targeting high-intent queries
Built on WordPress + WooCommerce, integrated Stripe/PayPal, Google Maps API, SSL, GA4, and Meta Pixel.
“The website wasn’t just beautiful—it converted like crazy. Bounce dropped from 89% to 34% in month one.”
— Swiftly Leadership Team
High-intent Landing Pages
18.4% CR · $10 off CTA
14.7% CR · Visual gallery
16.2% CR · Local listings
21.3% CR · Countdown timer
9.8% CR · Quote form
A/B headlines (↑34%), social proof, minimal fields, sub-2s loads.
Social Setup & Brand Building
Instagram, Facebook, LinkedIn foundations; 4–5 daily posts; 78 unique assets/month; UGC & influencer partnerships.
Comprehensive Ads Infrastructure
8 conversions tracked, remarketing audiences, 347 negatives, extensions, smart bidding.
Custom/lookalike audiences, catalog for dynamic ads, event tracking, attribution tuning.
TikTok & Snapchat (18–24), Microsoft Ads (12% extra reach).
Competitor Research & Gap Strategy
High fees → We stressed lower commissions & local partnership.
Premium pricing → Highlighted exclusive partners.
Service issues → Focused on superior CX & support.
Industry 47m → Swiftly 12m; became “Fast support, faster delivery”.
Competitors 25–30% → Swiftly 18–22%; 34 exclusive partners.
Underserved suburbs → 71% awareness within 90 days (4 markets).
Multichannel Campaign Management
Google Search: High-intent queries (e.g., “food delivery near me”). Avg CPC $1.84 · 12.7% CR · 2,847 orders.
Google Display: 3.4M impressions · 2.1% CTR · $8.93 CPA.
Local Services Ads: 89% share of local searches · 1,247 direct calls.
Meta Ads: Awareness reach 487k · CPM $4.67 · Conversions 1,893 · ROAS 4.8:1 · AOV $37.50. Retargeting recovered $62.4k (31%).
- Downtown lunch
- University late-night
- Suburban family weekends
- Tech hubs premium picks
- Medical shifts
- Entertainment/event spikes
Strategic Lead Generation Engine
- Content: 52 posts · downloadable guide (3,847 DLs) · interactive finder (6,234 emails).
- Email: 5-email welcome (38% OR) · 3-step cart recovery (31%).
- Referrals: “Give $10, Get $10” → 1,543 new customers at $0 CAC.
- Partnerships: Restaurant portal, corporate & event catering funnels.
| Source | Conv% | LTV |
|---|---|---|
| Google Search | 58.7% | $487 |
| Meta | 42.3% | $392 |
| Organic | 67.2% | $623 |
| Referrals | 81.4% | $734 |
| 34.6% | $456 |
Six-month transformation in numbers
Visitors ↑ from 1,847 → 43,296 · Bounce 89% → 34% · Time on site 3:18 · 4.7 pages/session.
18,746 qualified · CPL $5.50 · Email list 14,523 · SMS 8,347.
4,573 first-time orders · +$284k digital revenue · Retention 47% within 60 days.
Spend $43.2k → Revenue $207.36k · ROAS 4.8:1 · CPA $9.45.
23,304 total followers · 6.7% avg engagement · 12,847 brand mentions · 1,523 UGC posts.
Strategy × Creative × Performance × Reporting
Full-stack delivery: research-led planning, technical excellence, high-velocity content, ROI-first media, and transparent reporting.
Ready to replicate Swiftly’s growth?
Let’s build your acquisition engine—website, landing pages, social, and ads that convert.
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