How OsteoStrong New York Built a Profitable Patient Pipeline in 90–180 Days
From zero digital presence to measurable growth: conversion-optimized website, brand positioning, local SEO, landing pages, and paid acquisition—engineered for New York’s competitive market.
Client Overview
Brand: OsteoStrong New York (osteonewyork.com) • Category: Bone health & skeletal strength • Model: 10–15 min/week science-backed sessions (medication-free)
The clinic needed a credible online presence, market education, and a lean, ROI-focused acquisition engine that would convert skeptical audiences in New York’s crowded wellness landscape.
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Monthly Visitors (6mo)
0%
Avg. Conversion Rate
0
Cost per Lead ($)
0x
ROAS (6mo)
Market Opportunity
Osteoporosis affects 10M Americans; 44M are at risk. Wellness demand is surging, but education is essential to overcome medication-first mindsets.
| Metric | Before | After | Delta |
|---|---|---|---|
| Digital Presence | None | Full funnel | Launch → Scale |
| Leads / mo | 0 | 280+ (6mo total) | Consistent growth |
| CPL | — | $28.50 | 47% under avg. |
| Reviews | Few | 150+ @ 4.8★ | Trust built |
Digital Presence Issues
- No website or visibility in NYC healthcare search
- No social footprint, weak social proof
- No conversion pathway or tracking
Market Education Barriers
- Low awareness of osteogenic loading
- Skepticism for non-pharma solutions
- Competition from orthopedic/PT clinics
Lead Gen Gaps
- No systematic capture & nurturing
- No attribution/measurement
- Limited budget → Max ROI required
Our Strategic Approach
We built a full digital ecosystem: research → conversion-optimized site → brand repositioning → social engine → landing pages → paid acquisition → lead nurturing.
Research & Website
- Educational IA & science explainer
- Mobile-first, fast, clear CTAs
- HIPAA-minded forms & secure portal
- Review/social proof & progress charts
- Local SEO “near me” targeting
Social Setup & Management
- Facebook, Instagram, GBP, LinkedIn
- Content calendar: tips, stories, facts
- Engagement within 24 hrs
- Trust-building for 18–24 audience
Brand Repositioning
- From “fitness” → bone health clinic
- Medication-free, science-backed value
- 15-min weekly commitment
- Authority via thought leadership
Landing Pages
| Page | Audience | Conversion Focus |
|---|---|---|
| Osteoporosis Prevention | Women 50+ | Free consultation |
| Athletic Performance | Athletes 25–45 | Bone strength testing |
| Post-Injury Recovery | Rehab seekers | Assessment booking |
| General Wellness | Health-conscious adults | First session discount |
Designed to reach ~20% top-quartile healthcare conversion rates.
Meta Ads & Paid Acquisition
- Pixel setup, conversion tracking, A/B framework
- Local radius 5–15 miles, age 45–75 focus
- Interests: wellness, fitness, health
- Retargeting across site visitors & engagers
| Platform | CTR | CPL | Notes |
|---|---|---|---|
| Meta (FB/IG) | 8.7% | $28.50 | 47% under clinic avg CPL |
| GBP + Local SEO | — | Low | High-intent “near me” wins |
Lead Capture & Nurturing
- Multi-channel capture: phone, forms, chat, social
- Phone emphasis (25–40% conversion)
- Automated email sequences + lead scoring
- Call tracking + CRM, no lead left behind
90-Day Rollout
Phase 1 (Weeks 1–4)
- Competitor & keyword research
- Website build & launch
- Social profiles & brand guidelines
- Google Business Profile setup
Phase 2 (Weeks 5–8)
- Content marketing launch
- Organic social calendar
- Local SEO optimization
- Community engagement
Phase 3 (Weeks 9–12)
- Landing page optimization
- Meta Ads launch
- CRO experiments
- Lead nurturing automation
Results & Business Impact
Website Performance
- 3,500+ monthly visitors (6 months)
- 5.2% average conversion rate
- 3:45 avg. session duration
- 68% mobile traffic
Social Growth
- 2,400+ Facebook followers (6 months)
- 18% engagement rate
- 150+ Google reviews @ 4.8★
- 41% new clients via social
Paid Ads & ROI
- $28.50 CPL (well below benchmarks)
- 14.2% landing page CVR
- 3.5× ROAS in 6 months
- 280+ qualified leads (6 months)
Conversion & Revenue
- 35% phone call conversion rate
- $85 average acquisition cost
- 127 new active clients
- $187,000 revenue attributed to digital
— OsteoStrong New York Team
Key Takeaways
- Educational content overcame skepticism
- Multi-channel touchpoints built familiarity
- Local SEO captured high-intent demand
- Data-driven CRO cut costs by 22% (mo3→mo6)
- Phone-first conversion outperformed forms 10–15×
Scalable Framework
- Reusable landing page system
- Brand & messaging playbook
- Attribution & CRM discipline
- Blueprint for other wellness brands
Want Similar Results for Your Clinic?
We’ll build your education-first, conversion-driven acquisition engine—for measurable growth.