How Bukhari Travels Drove PKR 35 Lakh+ Profit in 90 Days
From minimal digital presence to measurable growth: modern website, paid media, social engine, branch launch, and lead systems—built for Hajj, Umrah, Ziyarat & local tourism.
Client Overview
Brand: Bukhari Travels (est. 1973) • Branches: 50+ across Pakistan • Services: Hajj, Umrah, Ziyarat, Domestic Tours • Challenge: Modernize a traditional sales model for a digital-first audience.
Despite a strong legacy, online bookings were negligible and younger, tech-savvy travelers were opting for competitors. We architected a complete digital transformation to win back attention and demand. :contentReference[oaicite:1]{index=1}
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Profit (PKR, 90 days)
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Monthly Visitors
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Qualified Leads
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Lead→Booking Rate
At a Glance
| Metric | Before | After (90d) | Delta |
|---|---|---|---|
| Digital Presence | Minimal | Full Funnel | Launch → Scale |
| Monthly Visitors | ~0 | 15,000+ | Rapid growth |
| Leads | — | 2,847 | Qualified pipeline |
| Profit | — | PKR 35 Lakh+ | ROI achieved |
Figures aggregated across web, paid, and offline conversions. :contentReference[oaicite:2]{index=2}
Modernizing a Traditional Travel Business
- No modern website or online bookings
- Zero/low social presence
- Limited brand visibility with younger audiences
- No paid acquisition or remarketing
- No lead capture, tracking, or CRM
Goal: surpass travel’s typical 0.2–4% conversion. :contentReference[oaicite:3]{index=3}
The Strategy: Full-Funnel Digital Transformation
Website Development
- Mobile-first booking UX
- Service pages for Hajj, Umrah, Tours
- SEO architecture with high-intent keywords
- Fast load, low bounce, integrated forms
Mobile bookings are ~62% of travel reservations; we built for mobile first. :contentReference[oaicite:4]{index=4}
Physical Branch Launch (Bahria Town Phase 6)
- Trust-building interior & staff training
- Grand opening with community engagement
- Location-based marketing to drive footfall
Social Media Setup & Management
- Facebook: community, testimonials, Hajj/Umrah focus
- Instagram: destination visuals & inspiration
- YouTube: tours & educational videos
- WhatsApp Business: instant response
Google & Facebook Ads
- High-intent keywords + geo/demographic targeting
- Remarketing + A/B testing
- Service-specific landing pages
Travel’s avg Google Ads CTR ≈ 8.24%; we beat it. :contentReference[oaicite:5]{index=5}
Multi-Campaign Approach
Hajj
- Seasonal timing & registration alignment
- Spiritual storytelling & transparent pricing
- Testimonials from past pilgrims
Umrah
- Year-round availability & fast booking
- Family packages & off-season deals
- Quick-inquiry lead forms
Local Tourism & Ziyarat
- Swat, Hunza, weekend getaways
- Faith-based Iraq/Syria group tours
- Guides, safety, & culture positioning
Results in the First 90 Days
Website Performance
- 15,000+ monthly visitors
- 38% bounce rate
- 4.2 min avg. session duration
All above industry benchmarks. :contentReference[oaicite:6]{index=6}
Lead Generation
- 2,847 qualified leads
- 34% conversion to booking
- PKR 147 average lead cost
- < 2 hours response time
Paid Ads Performance
- Google CTR: 11.2% (vs 8.24% industry)
- Google CVR: 5.8% (vs 0.2–4%)
- CPA ↓ 43% after optimization
- Facebook: 425K+ reach; 1.2M+ video views
Social Media Growth
| Platform | Followers | Engagement |
|---|---|---|
| 8,500+ | 7.3% | |
| 11,000+ | 9.1% | |
| YouTube | 2,400+ | 12% video completion |
Exceeded typical 6–8% travel engagement. :contentReference[oaicite:7]{index=7}
Brand Awareness
- Reviews: 12 → 287; rating 3.8 → 4.6★
- Organic search for “Bukhari Travels” ↑ 340%
- Trending in travel communities
— Management Team, Bukhari Travels :contentReference[oaicite:8]{index=8}
Key Success Factors
- Strategic Timing ahead of Hajj/Umrah peaks
- Integrated Online + Offline credibility with branch
- Data-Driven Optimization daily tuning of spend
- Authentic Storytelling testimonials & community proof
- Local Insight tailored to Pakistani travelers
Sustainable Systems
- Reusable landing pages
- Lead capture + nurture automations
- Attribution & call tracking
- Playbooks for seasonal scaling
Want Similar Results for Your Travel Business?
Let’s build your booking-ready digital engine—website, ads, social, and lead systems that convert.