How DNP Psychiatry Achieved 347% More Patient Leads in 90 Days
A 90-day digital transformation across website, paid media, brand, and social—built to convert in Washington and New Mexico.
Executive Summary
Client: DNP Psychiatry • Industry: Mental Health & Telepsychiatry • Service Area: Washington, DC & New Mexico • Duration: 90 Days
DNP Psychiatry engaged Sparc Digital Solutions to build a credible digital presence and scale patient acquisition in competitive telehealth markets.
0%
Monthly Leads
0%
Website Traffic
0%
Conversion Rate
0%
Cost per Lead
At a Glance
| Metric | Before | After | Growth |
|---|---|---|---|
| Monthly Leads | 23 | 103 | +347% |
| Website Traffic | 412 | 2,847 | +591% |
| Conversion Rate | 1.2% | 4.8% | +300% |
| Cost per Lead | $127 | $38 | -70% |
| Social Reach | 0 | 47,300 | Start → Scale |
* All performance figures are from the 90-day engagement window.
Breaking Into Saturated Telehealth Markets
Zero visibility, no social presence, an outdated site, and no acquisition funnel—while patients increasingly research providers online.
- No online visibility in DC & New Mexico
- No social proof or trust signals
- No lead capture or nurturing
- Unclear positioning in a crowded space
— DNP Psychiatry Founder
Building a Digital Foundation
We designed a modern, HIPAA-minded site on Swiftly with UX and conversion psychology at its core.
- Insurance check tools for instant coverage verification
- Secure portal for intake forms & documentation
- Real-time booking synced to provider calendars
- Resource library for common mental-health topics
- Live chat for immediate patient questions
Hyper-Targeted Campaigns by Market
Distinct messaging and channels for DC’s busy professionals and New Mexico’s distributed, rural populations.
Washington
- Telehealth convenience for busy schedules
- Confidential care for government & corporate staff
- Evening/weekend availability
- Focus on anxiety, depression, ADHD
New Mexico
- Eliminating travel barriers via telepsychiatry
- Access to board-certified clinicians anywhere
- Culturally sensitive, inclusive care
- Medication management & therapy at home
| Campaign Element | Washington, DC | New Mexico |
|---|---|---|
| Primary Platform | Google Ads, LinkedIn | Facebook, Google Ads |
| Avg. CPC | $4.82 | $2.37 |
| CTR | 6.3% | 8.1% |
| Conversion Rate | 5.2% | 4.4% |
Trust-First Brand that Humanizes Care
- Visual Identity: calming deep blues & soft greens
- Voice: compassionate, accessible, de-stigmatizing
- Positioning: “Care that meets you where you are.”
- Differentiators: Board-certified team, same-week access, transparent pricing
Landing Pages Built to Convert
Seven high-intent pages, each A/B tested with social proof, credibility cues, and urgent CTAs.
Anxiety Treatment
8.2% conversion with testimonials, credentials, and self-assessment tool.
ADHD Evaluation
7.9% conversion targeting adult diagnosis & comprehensive evaluations.
Depression Treatment
6.4% conversion emphasizing telehealth convenience & medication support.
Advertising Infrastructure: Multi-Platform
Google Ads
- High-intent keywords (“psychiatrist near me”, “telepsychiatry New Mexico”)
- Smart negatives to prune noise
- Responsive Search Ads (15+ headlines)
Display & Social
- Remarketing to non-converters
- Lookalikes from patient demographics
- Short-form video + Story placements to booking pages
| Platform | Monthly Spend | Leads | CPL |
|---|---|---|---|
| Google Ads | $3,200 | 67 | $47.76 |
| Facebook Ads | $1,800 | 28 | $64.29 |
| Instagram Ads | $1,000 | 8 | $125.00 |
Social Media Establishment
We built an educational, human brand voice across Facebook, Instagram, and LinkedIn.
3,847
Facebook followers
2,112
Instagram followers
12,400
Weekly impressions
Lead Generation Results
90-Day Performance
- 103 qualified leads/month (↑ from 23)
- 68% of leads booked consults
- Average LTV: $2,840
Digital Presence
- Page-1 rankings for 23 keywords
- 4.9★ average rating
- 2,847 monthly visitors, 3:42 avg. session
Return on Investment
- Spend: $18,600
- New revenue: $127,380
- 585% ROI
— DNP Psychiatry Clinical Director
Key Success Factors
- Strategic Positioning tailored to DC vs. NM realities
- HIPAA-minded Tech boosts trust & privacy
- Conversion-First UX across site & ads
- Unified Messaging across channels
- Data-Driven weekly analysis & A/B testing
Long-Term Growth
- Evergreen assets: site, landers, social
- Brand recognition in target markets
- Organic search reduces paid reliance
- Scalable ad infrastructure for new regions
Want Similar Results for Your Practice?
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